Download PDF by Norbert Schwarz, Seymour Sudman: Answering Questions: Methodology for Determining Cognitive

By Norbert Schwarz, Seymour Sudman

ISBN-10: 0787901458

ISBN-13: 9780787901455

In Answering Questions the authors current a precis of the newest study at the thoughts and techniques used for uncovering the cognitive and communicative methods utilized in answering survey questions. these within the fields of social and behavioral technological know-how, survey and advertising and marketing examine, team of workers and software review, mental and academic checking out, and various different fields will locate this a pragmatic, resource.

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Consequently, there was some managerial concern that the GSQ survey might be eliciting inaccurate responses and providing poor quality information for policy decisions. Therefore, GTE undertook a program of enhancements to the survey, including a questionnaire pretest. 2). The overall quality question is an important and useful reference because many companies ask for a similar global evaluation in their customer satisfaction surveys. The questions about long distance calls and operator assistance attempt to elicit information about low frequency events that are of interest to GTE.

When the interaction between interviewer and respondent goes beyond simply reading a question and quickly producing an answer, the interaction may give clues about the requirements for such knowledge and understanding. Indeed, interviews in which there are "deviations" from the standardized script and the paradigmatic questionanswer sequences make visible the ways in which answering a question-and the cognitive processing it requires-can be fundamentally interactive and collaborative rather than a respondent's own problem.

Although the interviewer's identification number is not recorded for all interviews, it appears that there are two pairs of interviews in which the same interviewer conducted both interviews. Conversation analysis provides a theory about how interactional sequencing makes utterances and associated interactional objects understandable (Heritage, 1984; Maynard and Clayman, 1991). Conversation analysis also offers a body of prior research and methodological procedures that enable systematic, close examination of interactional detail in the interview.

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Answering Questions: Methodology for Determining Cognitive and Communicative Processes in Survey Research by Norbert Schwarz, Seymour Sudman

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