Download e-book for kindle: Cognitive Interviewing Methodology by Kristen Miller, Valerie Chepp, Stephanie Willson, Jose Luis

By Kristen Miller, Valerie Chepp, Stephanie Willson, Jose Luis Padilla

ISBN-10: 1118383540

ISBN-13: 9781118383544


Providing a accomplished method of cognitive interviewing within the box of survey method, Cognitive Interviewing Methodology can provide a transparent consultant that attracts upon sleek, state of the art learn from quite a few fields.

Each bankruptcy starts by way of summarizing the existing paradigms that at present dominate the sector of cognitive interviewing. Then underlying theoretical foundations are offered, which gives readers with the required historical past to appreciate newly-evolving options within the box. The theories lead into constructed and practiced equipment through top practitioners, researchers, and/or lecturers. ultimately, the edited advisor lays out the constraints of cognitive interviewing stories and explores some great benefits of cognitive interviewing with different methodological techniques. With a first-rate specialize in query assessment, Cognitive Interviewing Methodology additionally includes:

• step by step techniques for engaging in cognitive interviewing stories, along with many of the facets of information assortment, questionnaire layout, and information interpretation.

• Newly built instruments to profit cognitive interviewing reviews in addition to the sphere of query review, corresponding to Q-Notes, an information access and research software program program, and Q-Bank, an internet source that homes query review studies.

• a different approach for questionnaire designers, survey managers, and knowledge clients to research, current, and record survey information effects from a cognitive interviewing study.

An first-class reference for survey researchers and practitioners within the social sciences who make the most of cognitive interviewing concepts of their daily paintings, Cognitive Interviewing Methodology is additionally an invaluable complement for classes on survey equipment on the upper-undergraduate and graduate-level.

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Additional resources for Cognitive Interviewing Methodology

Sample text

And you are having shots of Depo-Provera every 4 months? Respondent: Yes. Interviewer: And why do you take these shots? Respondent: Huh? Interviewer: What are the shots for? Respondent: They say for not getting pregnant. Interviewer: It is for not getting pregnant. I am just confused. Then, why did you say no? If you are taking Depo-Provera then are you not doing something not to get pregnant? Respondent: Yes. Interviewer: But there is something about the question and you said no. Respondent: It is supposed to be yes.

I made a mistake. Interviewer: Okay, thanks. Rather than asking the respondent to explain her reasoning for each answer, the interviewer essentially asks the respondent to evaluate her own thinking, providing a rationale for her contradiction. As the example indicates, this line of questioning was not productive and, as a result, the interviewer was unable to determine why the respondent provided contradictory answers. Frustrated because the respondent was unable to provide the needed information, the interviewer eventually drops the issue altogether.

The next section addresses the role of the interviewer and who should conduct a cognitive interview. 4 THE ROLE OF INTERVIEWER Cognitive interviewing involves an in-depth interaction between the person asking questions and the person answering them. , question design expert vs. expert on their own personal experiences). This section addresses the role of the interviewer THE ROLE OF INTERVIEWER 29 and suggests that this role can also be conceptualized in two ways. The first approach is to view the interviewer as a data collector.

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Cognitive Interviewing Methodology by Kristen Miller, Valerie Chepp, Stephanie Willson, Jose Luis Padilla

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