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Extra info for Corporate Social Responsibility in Asia: Practice and Experience

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1 Introduction The study of Vedantic1 perspectives of management of business has received wide attention among scholars, especially among those researching the Indian2 ethos during the past decade. As management and CSR is culture specific (Sharma 2001), to be effective, it has to be rooted in the cultural soil of the country, where it is practiced. Many communities and countries in Asia have created and are creating their own system of management and CSR (Muniapan and Dass 2008). The success of Japanese, Chinese, Taiwanese and Korean system of management and CSR are largely attributed to Confucianism cultural ethics.

10 W. Yu and H. Hu · · · · · · SOE CSR Consumer Support for CSR Corporation Image · &RJQLWLYH LPDJH · $IIHFWLYH LPDJH Fig. 1 Theoretical framework In general literature noticed that the tendency of consumers’ supporting CSR would have an impact on the level of corporations fulfilling their social responsibilities. Sen et al. (2006) found that CSR and corporate evaluation was moderated by consumers’ characteristics and the level of consumers supporting CSR behaviours. Mohr and Webb (2005) discovered those who stood by CSR in high level tended to approve corporations committed to CSR, the environmental responsibility of corporations influenced consumers’ purchase intention more greatly than the price.

G. 21). This also implies that for a CSR initiative to be successful, the leadership and support from the top management is essential. When Vedanta is being explored to understand the dharma from a CSR context, there are four principal kinds of “dharma” known as chatur-dharma, which are relevant: 1. Rita dharma or the universal duty is the inherent order of the cosmos or the universal law. The protection of the environment falls within this scope of “dharma”. This is some like global social responsibility (GSR) of leaders.

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