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Additional info for First Impressions: What You Don't Know About How Others See You

Sample text

The Zone9ers, on the contrary, asked Ethiopian rulers to #RespectTheConstitution, the hashtag used for one of their campaigns pressuring the government to live up to the principles it had established to rebuild the nation after the civil war, including the right to freedom of expression. 3 In contrast to many bloggers in the Ethiopian diaspora who tended to write in English, most Zone9ers privileged Amharic in their posts, signalling a willingness to contribute to national debates and reach a broader audience within Ethiopia.

Even if the campaign succeeded in attracting the attention of programmes such as Aljazeera Stream, produced by Aljazeera English to 34 I. GAGLIARDONE AND M. POHJONEN Fig. 3 Retweets in the #RespectTheConstitution campaign follow digital tendencies in different parts of the world, the campaign nonetheless reached only a few actors with global influence. In general, few nodes were involved beyond the Zone9 bloggers themselves and their immediate network. An even clearer picture of the localized and relatively limited nature of the #RespectTheConstitution campaign emerges from our analysis of @-mentions (Fig.

In accordance to what Jean Francois Bayart (2000) argued in the case of many African countries interacting with the international system, the 2 ENGAGING IN POLARIZED SOCIETY: SOCIAL MEDIA AND POLITICAL . . 41 Ethiopian government has relied on extraversion to achieve its goals, manipulating its unequal relationship with the external environment in its own favour. The accusations of terrorism moved towards the government’s opponents under the Anti-Terrorism law are one of the clearest example of this course of action.

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