By Giles Clark, Angus Phillips
ISBN-10: 0415537169
ISBN-13: 9780415537162
Now in its 5th version, Inside ebook Publishing continues to be the vintage advent to the e-book publishing undefined, being either a handbook for the career for over twenty years and the bestselling textbook for college kids of publishing.
This re-creation has been absolutely up to date to reply to the swift adjustments available in the market and expertise. Now extra worldwide in its references and scope, the booklet explores the tensions and developments affecting the undefined, together with the expansion of ebooks, self-publishing, and on-line retailing, and new enterprise types and workflows. The publication presents first-class overviews of the most points of the publishing procedure, together with commissioning, product improvement, layout and construction, advertising, revenues and distribution.
The publication is still crucial analyzing for publishing scholars, these looking a occupation in publishing, contemporary entrants to the undefined, and authors looking an insider’s view. The accompanying web site helps the publication by means of offering up to date and proper content.
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Extra resources for Inside Book Publishing
Sample text
User-centred design is still in its infancy. Introduction In response to the transition, publishers’ resources and infrastructure devoted to declining or uncertain revenue sources, such as printed books, are reduced or outsourced. Reductions occur in the staff categories primarily engaged in the manufacturing, selling and distribution of printed books, along with warehouse space. Conversely, increases occur in the staff categories engaged in digital production, marketing and selling, along with investment in technology, digital distribution and services.
Provided it could sign up the supplying publishers, the inventory of titles on its website was limitless. Amazon when negotiating with publishers argued that it should receive a high discount from them because of its wide title offer and far lower return rate of unsold books compared to that of the physical book stores. Although it built its own warehouses to store books, Amazon also fulfilled orders by using the main US book wholesalers (Baker & Taylor and Ingram) to deliver books to readers in Amazon boxes.
Moreover, the former distinctive activities of editorial, production, marketing and sales are overlapping, and merging into new job roles. Disruption and opportunity occur not only in the external environment but on a constant basis within the organization. It is essential for publishers to alter their mind-set to focus more clearly on the end-user and how they would like to interact with the product or service, whether they are reading for pleasure, teaching a class, or consulting must-have information.
Inside Book Publishing by Giles Clark, Angus Phillips
by George
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