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Additional resources for Media Culture: Cultural Studies, Identity and Politics between the Modern and the Post-modern

Example text

22 BRITISH CULTURAL STUDIES AND ITS LEGACY The Frankfurt School developed their model of the culture industry in the decades from the 1930s through the 1950s, and then did not develop any significantly new or innovative approaches to media culture. 23 British cultural studies situates culture within a theory of social production and reproduction, specifying the ways that cultural forms served either to further social domination, or to enable people to resist and struggle against domination. Society is conceived as a hierarchical and antagonistic set of social relations characterized by the oppression of subordinate class, gender, race, ethnic, and national strata.

Against positivism, it is generally agreed that there is no such thing as an immaculate perception, that seeing, interpreting, explaining, and so on are all mediated by theoretical discourses and embedded in theoretical assumptions. Thus, on this more modest conception of theory, theories are seen as tools that help us see, operate, and get around specific social fields, pointing to salient phenomena, making connections, interpreting and criticizing, and perhaps explaining and predicting specific states of affairs.

The concrete struggles of each society are played out in the texts of media culture, especially in the commercial media of the culture industries which produce texts that must resonate with people’s concerns if they are to be popular and profitable. Culture has never been more important and never before have we had such a need for serious scrutiny of contemporary culture. Consequently, to understand what is going on in our society and our everyday life, we need theoretical perspectives on media culture and social theories that will help us make sense of the changes and conflicts of the present age.

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