Harry Christian's Sociology of Journalism and the Press (Sociological Review PDF

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Additional resources for Sociology of Journalism and the Press (Sociological Review Monograph)

Example text

51 Surviving papers have therefore been competing for a steadily shrinking market against a background ofrapidly escalating costs. In response, they have attempted to broaden their circulation bases by cutting across Ideological and class divisions and appealing to the widest possible cross~eetion of the potential readership. This has had several important l'lHlsequences for the range and nature oftheir coverage. In the first place 11 has led to an increasing concentration on the areas ofpersonal life and l'lmsumption-health, fashion, leisure, personal relations, holidays, motoring, and so on.

53-83. dministrati1)e Science Quarterly, Vol. 17, 1972, pp. lham Murdock and Peter Golding: 'Capitalism, Communication and Class ,I""", in James Curran et al. , op. ): The Socialist Register , ,. \\crlin Press, London, 1974, pp. 226-30. md 7. I "'Ilg, quoted in Marceau, op. , p. 13. Mayer N. Zald: 'The power and functions of boards of directors: a theoretical synthesis', American Journal of Sociology, Vol. 75, 1969, pp. 97-111; Michael Patrick Allen: 'The structure of inter-organisational elite co-operation: interlocking directorships', American Sociological Rem'ew, Vol.

In this way, the argument goes, the popular press deftly combines the endorsement of consensus with a vociferous populism presented as radicalism. In John Westergaard's words: 'when they attack and "expose", their targets are not the routine power of capital, property and profit in common affairs: occasionally of course, business malpractices-the "unacceptable face of capitalism"-but far more regularly officialdom-bumbledon, the "big battalions" of government, of unions rather than business'. 54 Over and above these immediate consequences of adaptations to the current market situation, the commercial structure of the press is also seen as exerting more surreptitious but no less important determinations in the form of residues from past accommodations to the market.

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