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Extra resources for Tele-ology: Studies in Television

Example text

But just as youth is ambiguous in this respect—it is both us and them—so too are the initiators of negative action, strikers. They partake of the attributes of foreigners (the paradigm examples of which, of course, until the late 1980s, were the Russians), which is what makes them scandalous (see chapter 5). HEGEMONY It may by now be apparent that this chapter too is ambiguous as to its boundaries. I am aware that the material I have introduced has been excessive and is not entirely under my control—certainly there is more to say about the examples I have used than I have said.

And so on. EXCESSES OF MEANINGFULNESS It seems to me that this is a highly risky strategy if the story’s scandalized tone is taken at face value. Carefully separating the transgressors from us is of course one good way to encourage fantasy identifications, but quite apart from that there is another risk too. The strategy generates far more meaningfulness than it can control. Ambiguous categories are by definition more meaningful than the two (or more) categories they transgress, since they partake of the attributes of both.

It is by now well established that television plays its part in the diffusion of consent for a power monopoly—not least in its own social relations of production and consumption (never have so many been readers of the texts of so few). However, the concept of hegemony should not be collapsed into the old pure text: reader binary, where there is a clear-cut division between the hegemonic text and the subject reader. Hegemony is a good deal dirtier than that—it is not just a matter of ‘them’ telling ‘us’ what, how and when to think.

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