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Additional info for The Internet: An Introduction to New Media (Berg New Media)

Sample text

CEO Lou Gerstner was able to turn the company around after taking it over in 1993 (Gerstner 2002), but the move to personal computing for a range of non-business applications had already changed the landscape. New media had become domesticated, Tim Berners-Lee had woven the WWW, and the global internet revolution was just beginning. history 23 24 the internet Larry Roberts, an MIT-trained electrical engineer, was hired by Bob Taylor of ARPA to prove that the concept of an interconnected multi-computer network could work.

As a tale, the history of the internet tends to start with a tiny group of (almost all) men who were fascinated by an incredibly expensive, rare, exotic technology: the computer. It was a time when hardware components still needed a soldering iron if functional changes were required; even changes which would later be achieved by soft­ware. The drama took place against the background of a life-and-death fear of nuclear war between the United States and the Union of Soviet Socialist Republics (USSR), and the birth of the internet was heralded by two critical international events: n The launch by the USSR of Sputnik 1 on 4 October 1957.

History 39 40 the internet Open Source The growth of the internet has led to the recognition of a new phenomenon: the productivity of skilled people who are willing, indeed eager, to work on a shared task for uncertain benefits. Herz (2002) has called the process of building products using a collaborative dynamic ‘Harnessing the hive’; and she refers to the benefits produced as ‘harvesting the honey’. Bruns talks about ‘large communities of users, who act without an allcontrolling, coordinating hierarchy [and] operate along lines which are fluid, flexible, heterarchical, and organized ad hoc as required by the ongoing process of development’ (Bruns 2008a: 2).

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