The Social Science Encyclopedia. by Adam Kuper, Jessica Kuper PDF

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Then I =λα(Y −Y ) t t tl or It=V(Yt−Yt l) The λ and α coefficients together link investment to first differences in output levels and are described as the accelerator coefficient, here V Even at this elementary level the accelerator has several interesting implications. First, net investment determined by the accelerator will be positive (negative and zero respectively) if and only if (Yt−Y]t l) is positive (negative and zero respectively). Second, such net investment will fall if the rate at which output is increasing declines.

Advertising is also connected with health concerns to do with the marketing of products such as alcohol, tobacco and pharmaceutical drugs. In particular, a great deal of attention has been paid to the relationship between tobacco advertising and tobacco addiction, with critics arguing that the nicotine industry uses advertising to maintain present markets by reassuring smokers about possible health concern, as well as drawing new users (largely children) into the market. Increasingly, the techniques learned from product advertising have extended their reach into other areas of social life, such that more and more of the discourses of modern society are mediated through a commercial lens.

1992) The Elements of Accounting: An Introduction, Cambridge, UK. See also: capital consumption; stock-flow analysis. activation and arousal The terms activation and arousal have often been used interchangeably to describe a continuum ranging from deep sleep or coma to extreme terror or excitement. This continuum has sometimes been thought of as referring to observed behaviour, but many psychologists have argued that arousal should be construed in physiological terms. Of particular importance in this connection is the ascending reticular activating system, which is located in the brain-stem and has an alerting effect on the brain.

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