By Michael Burrell
ISBN-10: 1854182404
ISBN-13: 9781854182401
This creation to lobbying within the uk indicates how this paintings shape depends on actual, up to date info, a well-argued case, credible proof, and supply to the proper audiences within the correct tone of voice on the correct time.
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Extra resources for Lobbying and the Media: Working with Politicians and Journalists
Sample text
49 CHAPTER 7: THE EUROPEAN UNION AND THE BRUSSELS PRESS CORPS In Spain the media landscape has been partially transformed since the death of Franco in 1975. As in Italy,of the two principal television stations, one (TVE1) is public and the other (Antena 3) private. Looking at the EU’s smaller countries,one might focus on Der Standard (Austria), Le Soir (Belgium’s French language daily), Politiken (Denmark), Helsingin Sanomat (Finland),Kathimerini (Greece),the Irish Times (Ireland),Luxemburger Wort (Luxembourg), De Telegraaf (the Netherlands),Publico (Portugal) and Dagens Nyheter (Sweden).
Again, the fuel protests in 2000 provide a vivid illustration; for as long as the tabloids supported the protesters, the Government was under severe pressure; the moment media opinion began to swing against the protesters, the pressure eased. This will be considered in more detail in a later chapter. So,let us assume that,willingly or unwillingly,you have resolved to include a media element in your lobbying campaign, how best should you set about that? There are certainly some general lessons that apply and these are considered in a later chapter.
Of the five, arguably the two most important are the Financial Times and the Guardian,for different reasons. The Financial Times (circulation 450,000) has an enviable reputation for reporting the facts straight and for appreciating the economic context within which politicians operate. It reaches a wide and relevant international audience, particularly in Brussels, as well as being required reading in the Treasury. Of the FT’s total circulation, substantially less than half is in the UK, with Continental Europe and the United States accounting for most of the remaining readers.
Lobbying and the Media: Working with Politicians and Journalists by Michael Burrell
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