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Extra info for Lobbying and the Media: Working with Politicians and Journalists (Thorogood Professional Insights series)

Example text

They may then themselves both lobby directly and seek media coverage for counter-arguments. They may not necessarily be hostile, but their lobbying will force the decision-makers to reconsider the issues. At best this may lead to delay,but it could result in the decision moving against you. Where you would alienate key supporters This can be in two different senses. Firstly, you may have key supporters in government who,in their eyes,are taking risks to help your case;faced with media exposure of the issue, they may become more cautious.

Italian television is effectively a duopoly: divided between publicly owned Rai and the channels owned by Mediaset,the television interests of Forza Italia leader,Silvio Berlusconi. 49 CHAPTER 7: THE EUROPEAN UNION AND THE BRUSSELS PRESS CORPS In Spain the media landscape has been partially transformed since the death of Franco in 1975. As in Italy,of the two principal television stations, one (TVE1) is public and the other (Antena 3) private. Looking at the EU’s smaller countries,one might focus on Der Standard (Austria), Le Soir (Belgium’s French language daily), Politiken (Denmark), Helsingin Sanomat (Finland),Kathimerini (Greece),the Irish Times (Ireland),Luxemburger Wort (Luxembourg), De Telegraaf (the Netherlands),Publico (Portugal) and Dagens Nyheter (Sweden).

These are the ones that the lobbyist should focus on, since they can really make things happen. 26 CHAPTER 4: WHITEHALL AND WESTMINSTER The power of the Prime Minister and Cabinet Ministers What about the power of the Prime Minister and of Cabinet Ministers? This is a debate that will never be conclusively settled, partly because the reality varies from time to time and personality to personality. Most observers of the British political scene would probably agree that over the years the power of the Prime Minister has generally grown,yet they would also concede that at crucial moments there are decisive checks on that power.

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