By Stephen G. Hannaford
ISBN-10: 0275994716
ISBN-13: 9780275994716
An oligopoly (from the Greek, few dealers) is a marketplace that's ruled by way of a couple of huge and strong gamers. As Steve Hannaford files with a variety of examples, nearly each today—from scientific apparatus to airways, toy retailing to oil—is trending during this path, within the maximum circulate towards consolidation because the flip of the 20 th century. Charting the process this development worldwide, Hannaford examines the motivations at the back of consolidation due to mergers, acquisitions, buyouts, and alliances; how businesses exert political strain to their virtue; and the way the activities of the main dominant players—such as Coca-Cola, Wal-Mart, Viacom, Dell, ExxonMobil, Citigroup, and others—affect the alternatives we make on the grocery store, the medication we're prescribed, and the flicks we watch.Everyone who reads the newspapers knows the dizzying speed of mergers, acquisitions, buyouts, and alliances, among massive businesses and small businesses in each undefined. Such bargains, in addition to the transforming into social and political clout of the most important businesses, are severe matters for the economic system and for our destiny as consumers.Charting the process this pattern around the globe, Hannaford examines the motivations at the back of consolidation into company empires, how businesses exert political strain to their virtue, and the way the activities of the main dominant avid gamers, reminiscent of Coca-Cola, Wal-Mart, Viacom, Dell, ExxonMobil, Citigroup, and others, impact the alternatives we've on the grocery store, the medicine we're prescribed, and the flicks we watch. contemplating the consequences of focus on pageant, technological innovation, company administration, procedure, client habit, and politics, Hannaford paints a provocative, yet finally balanced, photo of huge enterprise and its impression on society.
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Additional info for Market Domination!: The Impact of Industry Consolidation on Competition, Innovation, and Consumer Choice
Example text
On the other side, Microsoft is an oligopoly supplier of a valuable commodity, game boxes. 3 Six-Tiered Game Console Oligonomy Suppliers to subcomponent makers Subcomponent makers Assemblers and manufacturers Game console companies Big-box retailers and online retailers Consumers 28 / Market Domination! 4 Five-Tiered Beef Oligonomy Ranchers Feedlots Beef packers Supermarkets Shoppers along with online stores. On the other hand, the top retailers form an oligopsony, so Microsoft can’t take them for granted either.
Silk comes in a half-dozen flavors and variations, which now have 24 / Market Domination! their own row in most supermarket refrigerator cases alongside the skim and 2 percent milk. The point is that Dean Foods already had massive power as a $10 billion a year company, and Dean Foods’ executives could get Safeway (a $38 billion company) and Starbucks (a $6 billion company) executives to return their phone calls, and it was easy to add the Silk products to the array of products they were already delivering.
The objective is to maximize control, to no longer be at the mercy of some other company that has its own conflicting interests. The consequence is usually increased control, but also increased risk. The risk comes in part from the pressure to use internal resources, when more effective or less costly alternatives are available on the outside. For example, an inhouse print and design department is something many companies acquire or build, thinking they can get better response and lower costs from an internal operation.
Market Domination!: The Impact of Industry Consolidation on Competition, Innovation, and Consumer Choice by Stephen G. Hannaford
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