By Michael Keane, Anthony Y. H. Fung, Albert Moran
ISBN-10: 9622098207
ISBN-13: 9789622098206
This publication demanding situations assumptions that experience underpinned opinions of globalization. Combining cultural thought with media research the authors set out a groundbreaking account of the way the medium of tv is evolving within the post-broadcasting period, and the way programming rules are creatively redeveloped and franchised in East Asia. whereas some of the tv courses, codecs, and genres during this examine originate from Western origins, it truly is their reception and model inside of East Asia that illustrates what the authors time period the East Asian cultural imagination.
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Additional info for New Television, Globalisation, and the East Asian Cultural Imagination
Example text
In short, this approach sees dominant interests controlling the media which, in turn, act as vehicles for ideological control. The inevitable domination scenario unfolds. Cultural homogenisation reduces diversity across societies, while diversity within society suffers because of excessive media concentration. In addition, labour is exploited to accumulate profits for capitalist managerial classes. And, further negating the possibilities of grassroots agency, the consumer-driven content of commercial media distorts relations between the media-rich and the media-poor: the latter are socially disadvantaged because the programming — and the advertising that supports it — doesn’t reflect their identities.
There is a difference between intelligent shows and shows that force the viewer to be intelligent. Moreover, the advent of new television formats — reality TV and information challenges — requires viewers to think as if participating, as if performing. This challenges the dominant view. The ‘effects’ tradition of media studies has long been premised on how meanings encoded into television messages impact on the value systems of viewers. Ethnographic research has confounded simplistic media effect claims.
Geographic markets help to determine the specific nuances of content. Many programs succeed only in local markets, while others are able to be sold in national and international markets. In addition, there are ‘upstream’ and ‘downstream’ product markets. The former concerns the sale of programs to channels by producers, while the downstream market is about the sale of programs to advertisers based on audience loyalty. Third, the free-to-air analogue system of delivery that has prevailed globally has supported a business model whereby production was almost entirely supported by advertising (with the exception of public broadcasting).
New Television, Globalisation, and the East Asian Cultural Imagination by Michael Keane, Anthony Y. H. Fung, Albert Moran
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