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Extra info for Technology, Television and Competition: The Politics of Digital TV

Example text

Experimental broadcasts of concerts and operas started in December 1920 under the aegis of the German Post Office (the Reichspost). Germany was divided into nine broadcasting regions. 50 The German Ministry of the Interior tilted in the direction of public broadcasting in 1925 when it suggested the formation of the RRG (Reichs Rundfunk Gesellschaft). This society was funded by a portion of the radio license fees collected by the Reichspost for the regional private 47 48 49 50 Hans Kleinsteuber, “Kabel und Satellit in der westeurop¨aischen Technologie-und Medienpolitik,” Rundfunk und Fernsehen, 39 (1991), p.

To make a profit, the providers of TV programs must repeatedly exploit each product: that is, they must reach 1 Bruce M. Owen and Steven S. Wildman, Video Economics (Cambridge, MA: Harvard University Press, 1992), p. 24. The institutional setting for advanced TV 19 the largest possible viewing audience and they must market the products in as many alternative forms as possible. 2 As the number of ways of distributing TV programs increases over time and particularly as the number of channels available for over-the-air, cable, and satellite broadcasting increases, TV program delivery has become more of a private good.

Sally Bedell Smith, In All His Glory: The Life and Times of William S. Paley and the Birth of Modern Broadcasting (New York: Simon and Schuster, 1990), pp. 57–9. 26 Technology, Television and Competition “Mr. ” Paley also was wealthy from the beginning, the son of a millionaire Philadelphia family that owned the Congress Cigar Company . . 14 Under Paley’s leadership, CBS began to turn a profit and attracted the attention of people who wanted to invest in the new medium. 2 million in 1932. At this time, Paley personally owned 40 percent of the stock.

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