By William A. Maloney, Andrew McLaughlin
ISBN-10: 0203983998
ISBN-13: 9780203983997
ISBN-10: 0415113296
ISBN-13: 9780415113298
This ebook provides an research of a few of the alterations that experience reworked the car within the final thirty years illustrating probably the most major outcomes of globalization. targeting the reaction of Europe's coverage makers, it analyzes government-industry kin at either nationwide and transnational degrees, demonstrating how nationwide coverage tools were eroded by means of nearby, political and monetary integration. there was an important and irreversible shift within the locus of decision-making energy from state states to the neighborhood point within the car quarter.
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Additional info for The European automobile industry: multi-level governance, policy and politics
Sample text
The standardization debate In 1938 the British car industry was producing 138 different models, as many companies aimed to compete in every market niche. 10 Barnett notes that the Civil Service produced several reports between 1943 and 1945 expressing concern about the structure of the industry. One 1945 report observed, ‘export prospects are gravely affected by the division of the industry into too many, often small scale units, each producing too many models'[orginal emphasis] (BoT 64 2898). The report went on to remark upon the car-makers’ apparent indifference to prospects in export markets: ‘they propose to treat the export market as no more than an accessory to their assured home market’ (Barnett, 1986:59).
The civil servants appeared increasingly willing to adopt a more conciliatory line with the car-makers, largely because they did not wish to jeopardize the remaining commitment within the industry to export production. The industry made modest progress with standardization, despite these problems, and the number of models in production was brought below sixty by 1950. However, it still lagged behind its competitors, and the government THE EUROPEAN AUTOMOBILE INDUSTRY 25 believed that it should follow the Ford approach, manufacturing a small model range.
However, it still lagged behind its competitors, and the government THE EUROPEAN AUTOMOBILE INDUSTRY 25 believed that it should follow the Ford approach, manufacturing a small model range. In an infamous speech to the 1945 SMMT annual dinner, Sir Stafford Cripps argued: We must provide a cheap, tough, good-looking car of decent size not the sort of car we have hitherto produced for smooth roads and short journeys in this country and we must produce them in sufficient quantities to get the benefits of mass production… We cannot succeed in getting the volume of exports we must have if we disperse our efforts over numerous types and makers.
The European automobile industry: multi-level governance, policy and politics by William A. Maloney, Andrew McLaughlin
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